UO Ad Team
In my junior year, I was a media planner on the University of Oregon’s Ad Team which is affiliated with the American Advertising Federation. Over seven months, our team collectively built a campaign for the client of the year, Tide. The goal was to get people to wash their laundry with cold water. Our media team determined the most effective placements for advertisements through partnerships, experiential placements, social media, streaming platforms and more. From there we created our ideal timeline and budgeted through our placements within the $75 million budget. We competed at the National Student Advertising Competition and received awards for best creative executions and best brand partnerships. This was one of the most rewarding experiences I have ever been a part of. For my senior year, I am the Director of Media Planning and lead the team through another year of smart, effective advertising.
I was an Account Executive for Caspian Kabob at Allen Hall Public Relations. I worked on social media posts and captions, pitching specific influencers, reporters and journalists, and capturing behind-the-scenes moments of Caspian Kabob.
Allen Hall Public Relations
PR Strategic Campaign Plan for Dreamland
Dreamland is a new boutique opening in Portland soon, founded by two Oregon Alumni. For my Strategic PR Planning and Cases class, we were tasked to build a whole PR campaign for the company.
In this PR project, I was tasked to be a PR intern for any organization and make up a story. I then wrote a news release, pitched two reporters, wrote a bio and created an Instagram post.
Strategic Writing & Media Relations
Creative Strategist
In my Creative Strategist class, we were tasked to create a “Get To By.”
GET an audience (define and frame who they are with specific characteristics and details)
TO understand and address the real issues of the climate crisis
BY using that knowledge to facilitate change
We then created a whole campaign and presentation surrounding our final Get To By.
Writing Design Concepts
In J458 Writing Design Concepts, an advertising course, I worked on a campaign for Mike and Ike’s for ten weeks. Over this time, I created a SWOT analysis, Creative Brief, Strategy Statements, 30 Taglines, 50 Headlines, 20 Roughs, 10 Comps, 4 Final Print Ads, and 2 other ad executions. This was an exciting project, and I loved watching it come together.
Addie Peterson 